The Science Behind our Products

Brains Chemical Response:

Certain foods cause potent neurotransmitters to be released. These are the same powerful neurotransmitters experienced in drug addiction. These neurotransmitters, in turn, create a Mental Obsession that can only be satisfied by food. Essentially everyone overeats for the Effect produced by food!

Body’s Physiological Response:

The brains release of potent neurotransmitters not only causes a Mental Obsession but also creates a powerful Physical Craving.  Unless we eat what we crave we become restless, irritable and discontented. Struggling against a mental obsession and physical compulsion is the reason for such limited success with diets that don’t treat the entire person.  “The entire person must be treated to lose and keep the weight off”.  For additional information go to Support page.

Psychology of weight loss:

“You have to lose more than weight to keep it off”
Attitude – A bad attitude makes it almost impossible to succeed.
Emotions
– 75% of over weight people are emotional eaters. What type are you?
Memories – many people overeat because something occurred in their past that they have not resolved or are unable to.
Self Esteem - Negative thinking or fear thinking ensures failure. For additional information go to Support page.

Hypothalamus:

The hypothalamus is responsible for moderating:
Hunger center – Our program helps curb hunger by “re-adjusting” the hypothalamus. Less hunger more success.
Sugar – Our program decreases the cravings for junk foods and sugars by “re-adjusting” the hypothalamus. Less junk food more success.
Abnormal fat – our program targets that hard-to-get-rid-of abnormal fat.
Our Women lost on average 4 dress sizes (Butt and Legs) (40 day program).
Our Men lost on average 4 belt notches (Stomach) (40 day program).

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